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Brand Management

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Building Brand Value: Five  Steps To Building Powerful Brands
Book Description: Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a..
ISBN : 9780070583221
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 575 Rs. 518
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Become the Brand of Choice
Book Description: Why take the time for building relationships rather than chasing those hot, new leads? Because you ll make more money, consiste..
ISBN : 9788179927564
Publisher : Jaico Publishing House
Binding : Paperback
Out Of Stock
Rs. 395 Rs. 356
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Brand New World
Book Description: To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodk..
ISBN : 9788184951325
Publisher : Jaico Publishing House
Binding : Paperback
Out Of Stock
Rs. 295 Rs. 266
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Brand Switch (2Nd Edition)
Book Description: Second Revised & Enlarged EditionThe era of Brand Switch is here upon us.For many years, product and service marketeers felt cu..
ISBN : 8179923495
Publisher : Jaico Publishing House
Binding : Paperback
Out Of Stock
Rs. 195
Branding
Book Description: The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inabili..
ISBN : 8179926680
Publisher : Jaico Publishing House
Binding : Paperback
Out Of Stock
Rs. 450
Personal Branding
Book Description: Personal Branding is about taking control, whether you re an ambitious professional or entrepreneur. Instead of focusing on the..
ISBN : 9788179929438
Publisher : Jaico Publishing House
Binding : Paperback
Out Of Stock
Rs. 350
Personality Not Included
Book Description: Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In..
ISBN : 9780070264724
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 575
Buy Me!
Book Description: This book takes a look at how what's going on in the consumer world often collides with what's happening in the world of econom..
ISBN : 9780071067157
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 420 Rs. 378
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What In A Brand? Building Brand Equity Through Advertising
Book Description: What in a Brand? traces the characteristics of the Indian market place, and weaves in the lessons learnt form his experiences o..
ISBN : 9780074632017
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 505 Rs. 455
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Behind Powerful Brands: From Strategy To Campaign
Book Description: Behind Powerful Brands-From strategy to Campaign addresses the perennial concern of marketing and advertising professionals-how..
ISBN : 9780074636640
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 525 Rs. 473
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Fcb Ulka Brand Advertising - Concepts And Cases
Book Description: Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-U..
ISBN : 9780070223943
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 525 Rs. 488
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Positioning: The Battle For Your Mind
Book Description: It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as..
ISBN : 9780070533752
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 475 Rs. 442
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Brand Positioning: Strategies for Competitive Advantage
Book Description: How do you give your brand a competitive edge in a 'me-too' situation? How do you differentiate your brand and give it a distin..
ISBN : 9780070581593
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 495 Rs. 460
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The Power Of Simplicity
Book Description: It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet..
ISBN : 9780074639146
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 475 Rs. 442
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Repositioning
Book Description: So youve mastered the art of marketing. Youve positioned your company, branded your product, and targeted your consumer. Unfort..
ISBN : 9780070700482
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 345 Rs. 321
Save: 7%
Fcb Ulka Brand Building Advertising: Concepts And Cases
Book Description: The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services ..
ISBN : 9780070707139
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 1,215 Rs. 1,130
Save: 7%
The 7 Principles Of Brand Management
Book Description: The 7 Principles of Brand Management is a useful primer for any marketer, and Gupta has done an admirable job of distilling a l..
ISBN : 9780070680906
Publisher : Tata-mcgraw Hill
Binding : Paperback
Out Of Stock
Rs. 415 Rs. 386
Save: 7%
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