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The Power Of Simplicity

The Power Of Simplicity
Author: Trout
Binding: Paperback
Publisher : Tata-mcgraw Hill
Language : English
ISBN : 9780074639146
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Book Description: It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issuesall without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
About The Author: Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years.
Title The Power Of Simplicity
Author Trout
ISBN 9780074639146
Language English
Binding Paperback
Edition 1
Publisher Tata-mcgraw Hill
Published Year 1999
Pages 224

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