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Marketing Management
Book Description: A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written..
ISBN : 9788131501177
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 510 Rs. 474
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Marketing Channels
Book Description: Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing..
ISBN : 9788131717431
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 715 Rs. 665
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Internet Marketing : Strategy, Implementation And Practice
Book Description: Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and..
ISBN : 9788131725191
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 830 Rs. 747
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Global Marketing Management
Book Description: A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large number..
ISBN : 9788131730911
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 685 Rs. 637
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Business Market Management (B2B) : Understanding, Creating, And Delivering Value
Book Description: About the BookAnderson builds the book around a framework of understanding, creating, and delivering value.The third edition of..
ISBN : 9788131731635
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 675 Rs. 628
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Marketing Research : An Applied Orientation
Book Description: About the BookMarketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs..
ISBN : 9788131731819
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 799 Rs. 743
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Strategic Brand Management
Book Description: - and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-..
ISBN : 9788131756898
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 799 Rs. 743
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Services Marketing
Book Description: About the BookOrganized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instru..
ISBN : 9788131759394
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 730 Rs. 657
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Rural Marketing
Book Description: About the BookRural markets, for most organizations, both in the public and the private sectors, represented a black box due to..
ISBN : 9788131760352
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 540 Rs. 486
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The Crm Handbook
Book Description: To compete in todays competitive marketplace, customer focus is no longer simply nice to have�its a fundamental mandate. T..
ISBN : 9788177587623
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 630 Rs. 586
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Advertising Management
Book Description: The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to..
ISBN : 9788177588507
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 599 Rs. 539
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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
Book Description: ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and i..
ISBN : 9780273732648
Publisher : Pearson
Binding : Paperback
Out Of Stock
Rs. 475 Rs. 428
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Integrated Marketing Communication
Book Description: This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pa..
ISBN : 9780170136679
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 5,889
Sales Promotion
Book Description: Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has g..
ISBN : 9781844801619
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 5,148
Advertising Management With Integrated Brand Promotion With Cd
Book Description: Advertising Management with Integrated Brand Promotion leads the field, highlighting how advertising and promotion are develope..
ISBN : 9788131509128
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 425 Rs. 395
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Integrated Marketing Communications
Book Description: Integrated Marketing Communications: A Strategic Approach to IMC is a textbook written for advanced students (both undergraduat..
ISBN : 9788131506547
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 355 Rs. 320
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Creative Advertising
Book Description: It provides everything students need to be successful as advertising professionals in today's fast-changing media environment. ..
ISBN : 9788131511251
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 250 Rs. 225
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Advertising Campaign Strategy
Book Description: ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to succe..
ISBN : 9780324422825
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 3,029
Management Of Transportation
Book Description: This text is intended to help studentsunderstand both the fundamental role andimportance of transportation in companies andin o..
ISBN : 9780324314434
Publisher : Cengage
Binding : Hardcover
Out Of Stock
Rs. 3,702
Value Creation
Book Description: A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building hav..
ISBN : 9781587992049
Publisher : Cengage
Binding : Hardcover
Out Of Stock
Rs. 2,689
Business Marketing Management:B2B
Book Description: Business Marketing Management, 9thEdition is structured to provide a complete andtimely treatment of business marketing whilemi..
ISBN : 9788131502051
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 460 Rs. 428
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Consumer Behaviour
Book Description: Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers w..
ISBN : 9781844801381
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 4,846
Consumer Behaviour And Marketing Action
Book Description: In today's business world, a better understanding of consumer needs is essential to drive marketing strategies. The successes a..
ISBN : 9788131500361
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 425 Rs. 383
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Consumer Behaviour
Book Description: Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at b..
ISBN : 9788131512517
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 435 Rs. 405
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Consumer Behaviour
Book Description: Consumer Behavior, offers a practical, business approach, designed to help students apply consumer behavior principles totheir ..
ISBN : 9788131505243
Publisher : Cengage
Binding : Paperback
Out Of Stock
Rs. 485 Rs. 451
Save: 7%
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